{"id":342,"date":"2020-06-24T20:47:00","date_gmt":"2020-06-24T20:47:00","guid":{"rendered":"https:\/\/www.polimeni.legal\/?p=342"},"modified":"2023-05-10T08:50:13","modified_gmt":"2023-05-10T08:50:13","slug":"leuropa-vieta-la-targettizzazione-del-pubblico-nelle-adv-di-google-e-facebook-ma-e-vero","status":"publish","type":"post","link":"https:\/\/www.polimeni.legal\/articoli\/news\/leuropa-vieta-la-targettizzazione-del-pubblico-nelle-adv-di-google-e-facebook-ma-e-vero\/","title":{"rendered":"L\u2019Europa vieta la targettizzazione del pubblico nelle ADV di Google e Facebook. Ma \u00e8 vero?"},"content":{"rendered":"\n<p><em>L\u2019Europa vieta la targettizzazione del pubblico nelle ADV di Google e Facebook. Ma \u00e8 vero?<\/em>&nbsp;Ieri il mondo del web marketing \u00e8 stato letteralmente scosso da una notizia rilanciata da Wired che raccontava di un emendamento inserito dal parlamento europeo nel report annuale sulla concorrenza. Non ci potevo credere e allora sono andato a spulciare i documenti e ho trovato il testo, che vi riporto integralmente alla fine del post nella sua traduzione in italiano. Comunque si, \u00e8 vero, ma serve qualche precisazione.<\/p>\n\n\n\n<p>Il&nbsp;<strong>testo dell\u2019emendamento<\/strong>&nbsp;dice proprio questo (insieme a tante altre cose che non c\u2019entrano nulla con questo). Parla di&nbsp;<strong>bannare il micro-targeting<\/strong>, tecnica utilizzata soprattutto per adv politica. Sottoposto a votazione nella sua interezza (anche con le altre cose che non c\u2019entrano nulla con la micro targettizzazione del pubblico), l\u2019emendamento \u00e8 stato approvato, con un\u2019ampia maggioranza. Del resto tutte le altre cose proposte con lo stesso emendamento sono giuste e sacrosante.<\/p>\n\n\n\n<p>E quindi? Ora cosa accadr\u00e0? Nulla.<\/p>\n\n\n\n<p>Il documento emendato, infatti, non \u00e8 altro che un report, in cui si esprimono perplessit\u00e0 e volont\u00e0, un atto di indirizzo europeo. Niente di pi\u00f9.<br>Una&nbsp;<strong>norma europea<\/strong>, invece, prevede mesi (se non anni) di discussione, su ogni singola parola, bilanciamenti di interessi e, credetemi, \u00e8 altamente improbabile che una regola del genere possa passare.<\/p>\n\n\n\n<p>Un\u2019attenta analisi, infatti, porterebbe chiunque (anche i distratti politici) a capire che una simile regola, applicata genericamente, sarebbe la morte dei social network, a discapito anche dei navigatori, oltre che delle aziende.<\/p>\n\n\n\n<p><strong>Micro-targettizzazione<\/strong>&nbsp;vuol dire massima resa col minimo investimento economico, a vantaggio di tutti, non solo dei big. Utilizzata non solo in ambito politico, sarebbe un colpo incredibile alle aziende. Tutte le aziende, anche le&nbsp;<strong>PMI<\/strong>&nbsp;(e poi parlano di sussidi). E sarebbe un colpo anche per i consumatori.<\/p>\n\n\n\n<p>Infatti, siamo certi che sia un male per il consumatore&nbsp;<strong>ricevere solo adv di prodotti che a lui interessano<\/strong>, invece che&nbsp;<a href=\"https:\/\/www.polimeni.legal\/contratti-campagne-adv\/\">adv<\/a>&nbsp;generiche?<\/p>\n\n\n\n<p>Insomma io credo che non ci sia nessuna possibilit\u00e0 che realmente possa passare questa regola, cos\u00ec, generica com\u2019\u00e8, e che, conseguentemente, verr\u00e0 meno \u201cogni tipo\u201d di&nbsp;<strong>micro-targettizzazione del pubblico<\/strong>: non \u00e8 di certo questo il sistema migliore per garantire il libero mercato.<\/p>\n\n\n\n<p>Ecco il testo emendato:<br>\u201cA\ud835\ude24\ud835\ude24\ud835\ude30\ud835\ude28\ud835\ude2d\ud835\ude2a\ud835\ude26 \ud835\ude27\ud835\ude22\ud835\ude37\ud835\ude30\ud835\ude33\ud835\ude26\ud835\ude37\ud835\ude30\ud835\ude2d\ud835\ude2e\ud835\ude26\ud835\ude2f\ud835\ude35\ud835\ude26 \ud835\ude2d\ud835\ude26 \ud835\ude2a\ud835\ude2f\ud835\ude2a\ud835\ude3b\ud835\ude2a\ud835\ude22\ud835\ude35\ud835\ude2a\ud835\ude37\ud835\ude26 \ud835\ude22\ud835\ude25\ud835\ude30\ud835\ude35\ud835\ude35\ud835\ude22\ud835\ude35\ud835\ude26 \ud835\ude25\ud835\ude22\ud835\ude2d\ud835\ude2d\ud835\ude26 \ud835\ude31\ud835\ude2a\ud835\ude22\ud835\ude35\ud835\ude35\ud835\ude22\ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude2e\ud835\ude26 \ud835\ude25\ud835\ude26\ud835\ude2a \ud835\ude34\ud835\ude30\ud835\ude24\ud835\ude2a\ud835\ude22\ud835\ude2d \ud835\ude2e\ud835\ude26\ud835\ude25\ud835\ude2a\ud835\ude22 \ud835\ude37\ud835\ude30\ud835\ude2d\ud835\ude35\ud835\ude26 \ud835\ude22 \ud835\ude24\ud835\ude30\ud835\ude2f\ud835\ude35\ud835\ude33\ud835\ude22\ud835\ude34\ud835\ude35\ud835\ude22\ud835\ude33\ud835\ude26 \ud835\ude2d\ud835\ude26 \ud835\ude2f\ud835\ude30\ud835\ude35\ud835\ude2a\ud835\ude3b\ud835\ude2a\ud835\ude26 \ud835\ude27\ud835\ude22\ud835\ude2d\ud835\ude34\ud835\ude26 \ud835\ude26 \ud835\ude25\ud835\ude2a\ud835\ude27\ud835\ude27\ud835\ude30\ud835\ude2f\ud835\ude25\ud835\ude26\ud835\ude33\ud835\ude26 \ud835\ude2a\ud835\ude2f\ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude2e\ud835\ude22\ud835\ude3b\ud835\ude2a\ud835\ude30\ud835\ude2f\ud835\ude2a \ud835\ude36\ud835\ude27\ud835\ude27\ud835\ude2a\ud835\ude24\ud835\ude2a\ud835\ude22\ud835\ude2d\ud835\ude2a \ud835\ude25\ud835\ude26\ud835\ude2d\ud835\ude2d\u2019\ud835\ude16\ud835\ude33\ud835\ude28\ud835\ude22\ud835\ude2f\ud835\ude2a\ud835\ude3b\ud835\ude3b\ud835\ude22\ud835\ude3b\ud835\ude2a\ud835\ude30\ud835\ude2f\ud835\ude26 \ud835\ude2e\ud835\ude30\ud835\ude2f\ud835\ude25\ud835\ude2a\ud835\ude22\ud835\ude2d\ud835\ude26 \ud835\ude25\ud835\ude26\ud835\ude2d\ud835\ude2d\ud835\ude22 \ud835\ude34\ud835\ude22\ud835\ude2f\ud835\ude2a\ud835\ude35\ud835\ude22\u0300 \ud835\ude34\ud835\ude36\ud835\ude2d\ud835\ude2d\ud835\ude22 \ud835\ude0a\ud835\ude30\ud835\ude37\ud835\ude2a\ud835\ude25-19 \ud835\ude22\ud835\ude35\ud835\ude35\ud835\ude33\ud835\ude22\ud835\ude37\ud835\ude26\ud835\ude33\ud835\ude34\ud835\ude30 \ud835\ude2d\ud835\ude26 \ud835\ude2d\ud835\ude30\ud835\ude33\ud835\ude30 \ud835\ude31\ud835\ude2a\ud835\ude22\ud835\ude35\ud835\ude35\ud835\ude22\ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude2e\ud835\ude26; 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Ma \u00e8 vero?&nbsp;Ieri il mondo del web marketing \u00e8 stato letteralmente scosso da una notizia rilanciata da Wired che raccontava di un emendamento inserito dal parlamento europeo nel report annuale sulla concorrenza. 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